Nippon Yusen Kabushiki Kaisha is one of the world’s leading transportation companies and employs 36,000 people worldwide. NYK is based in Tokyo and has regional headquarters in London, New York, Singapore, Hong Kong, Shanghai, Sydney, and Sao Paulo.
The NYK Group approached 39zero with outdated marketing material they had been using to promote their RORO services, it was in need of a well overdue redesign. Modern, clean and to the point, were the main aims for this project.
The process + outcome
We used a continuous "O" to symbolise the constant roll on roll off, throughout the creative. NYK operate across the world, the design had to be clean and easily understandable for their market place. Using a combination of photography, illustration and a simple colour palette, the new campaign was brought to life across key applications.