The Football Foundation is the largest sports charity in the UK, funded by the Premier League, The FA and Government (via Sport England).
The Football Foundation
FOCUS - Annual Review
Entrusting our design team with the refresh of their two annual review publications, the Football Foundation gave us the best sort of brief, an open one. With the direction of content, the rest was left in our hands. We wanted FOCUS to look professional, eye catching and serve it's purpose, but break away from the normal, boring annual review format of the past.
The process + outcome
Keen to break free from the overused annual review format, our creative team decided to treat this project with a more corporate approach. Instead of listing statistic after statistic, we produced info graphics to catch the eye and imagination of the reader. Case studies, using strong photography, were used as an interesting way to show how funding has been spent over the past year, in place of laboured copy.